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An Audience With

An Audience With eToro’s Yoni Assia on Brexit, jumping into bitcoin early and startup life

The CEO of stock-trading platform eToro talks about learning from his father, Israeli army life, and why he jumped into crypto in 2012

Yoni Assia, CEO of eToro, says regulation is one of eToro’s top priorities as it prepares for life as a public entity
Yoni Assia, CEO of eToro, says regulation is one of eToro’s top priorities as it prepares for life as a public entity Photo: Danilo Agutoli for FN

In March, eToro chief executive Yoni Assia witnessed the birth of his fifth child, celebrated turning 40 and led a virtual investor roadshow to take his $10bn company public via a blank-cheque merger on Wall Street.

Now, the commission-free stock-trading platform is preparing for its big debut. The firm is attached to renowned investor Betsy Cohen’s FinTech Acquisition Corp. The start of eToro’s life as a listed company comes alongside the successful float of one of its largest rivals, Robinhood, which Assia says the firm is following closely.

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