The scent of Burgundy

A FEW YEARS ago it was reported that the Bureau Interprofessionnel des Vins de Bourgogne had developed a "web parfume" project which enabled users of the Internet, via a hand-held diffuser, to physically smell the aromas of Burgundy's wine domaines from the comfort of their home computer.

I'm not sure if it would ever replace a trip to the Cote d'Or or whether the gadget ever took off but I can only assume that the inventors hadn't read Anthony Hanson's seminal book on the region.

WSJ Logo
Inside the Wall Street Recruitment Wars Pitting Banks Against Buyout FirmsExternal link

Inside the Wall Street Recruitment Wars Pitting Banks Against Buyout Firms