Celine starts from clean slate

Long-struggling fashion house within LVMH rebuilds under British designer Phoebe Philo

French fashion house Celine is quickly shedding its reputation as one of LVMH Moet Hennessy Louis Vuitton SA's most troubled brands.

After struggling for years to forge an identity, the label is finding influential retailers including Barneys New York, Saks Fifth Avenue and Bergdorf Goodman are clamoring to carry its collection, even as they cut back their portfolios to focus on best sellers.

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