Maitland Consultancy of the UK, Euro RSCG Omnium of France and Abernathy Macgregor Group of the US, financial communications firms which are all at least part-owned by Havas Advertising of France, have formed a strategic alliance that may eventually result in a merger.

Together the three communications consultancy firms will operate under one brand, AMO International Financial Communications. The plan is to offer a global network of offices, just as many of the investment banks and law firms already do. Each firm will retain its own brand in its home market.