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Fintech

Zurich: Cool reception in the banking hot spot

Switzerland may have a cultural heritage in banking but its biggest city doesn’t seem quite ready to embrace fintech

A short walk down the Bahnhofstrasse, the arterial road that snakes southward from Zurich’s main train station to the eponymous lake that the city is built around, allows for a brief-but-telling glimpse of the city.

Private bank Julius Baer crouches atop a shop front for watchmakers and jewellers; asset management giant BlackRock occupies three floors of a building that is also home to Hugo Boss and Chanel.

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