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Say hello to the big financial firms’ new customers

Retail clients were once dismissed as muppets. Now even the biggest institutions want Miss Piggy to be their piggybank

Chasing muppets: large investment banks once sneered at retail, but now they are actively seeking private clients
Chasing muppets: large investment banks once sneered at retail, but now they are actively seeking private clients Photo: Moviestore/ Rex Features/ Shutterstock

There was a time when the real masters of the financial universe looked down on retail customers.

Retail was detail and detail was for wimps. The big swingers dealt with the big battalions of the corporate and investing world. But now everyone seems to be chasing private clients. Or, at least, rich private clients.

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