Chatbots are replacing Google’s traditional search, devastating traffic for some publishers.

Chatbots are replacing Google’s traditional search, devastating traffic that publishers have relied on for years, numbers from data firm Similarweb reveal.

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Media & Marketing

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The AI armageddon is here for online news publishers.  

Chatbots are replacing Google searches, eliminating the need to click on blue links and tanking referrals to news sites. As a result, traffic that publishers relied on for years is plummeting.

News Sites Are Getting Crushed by Google’s New AI Tools

Illustration of the Google logo dripping onto a newspaper background with many computer mouse cursors pointing at it.

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Chatbots are replacing Google’s traditional search, devastating traffic for some publishers

Isabella Simonetti

Katherine Blunt

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Amazon

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News Corp

New York Times

Artificial Intelligence/Machine Learning

Political/General News

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Risk Topics - Artificial Intelligence

Risk Topics

Barbara Peng

Nicholas Thompson

Sherry Weiss

William Lewis

Neil Vogel

Artificial Intelligence

Media

Tech

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