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HSBC’s Assaf looks beyond banking comfort zones

A long-term plan to win more investment banking business outside the debt markets is starting to bear fruit, says top London banker

Samir Assaf, head of banking and markets at HSBC
Samir Assaf, head of banking and markets at HSBC Photo: Photography: Patrick Leung

Fresh from a $1bn quarter for banking fees, HSBC's most senior investment banker in London is setting his sights on more business away from traditional areas of strength.

HSBC's global banking and markets business boosted revenues 7% year-on-year to around $4bn in the three months to June 30. A 16% year-on-year rise in banking fees was the standout and helped to offset more subdued sales and trading numbers.

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