The Wall Street Journal

The New Survival Guide for Private Equity: Go Big or Get Back to Basics

The list of private-equity firms struggling to raise money is growing

Blackstone, ​a top​-six private-markets manager, ​says its next big private-equity fund will be smaller than its last​.
Blackstone, ​a top​-six private-markets manager, ​says its next big private-equity fund will be smaller than its last​. Photo: Michael Nagle/Bloomberg News

A shakeout in the private-equity industry is forcing firms to adapt or get left behind.

The landscape of successful firms is increasingly divided between behemoths with several business lines such as Blackstone and Apollo Global Management and top performers that have focused on their roots of buying and selling companies for a profit. Firms that fall in the middle—those that are big, but not big enough, or whose returns are good but not great—are finding it difficult to raise money.

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