The Wall Street Journal

To Gen Z, Everything Is a Recession Indicator

Investors have long turned to offbeat economic gauges like underwear sales and the length of hemlines. Now, the TikTok generation is taking it to the next level.

The TikTok generation is finding signs of economic strife in everything from pop music to low-rise jeans and baby tees.
The TikTok generation is finding signs of economic strife in everything from pop music to low-rise jeans and baby tees.

At first, it was higher egg prices, declining demand for cardboard boxes and empty dance floors. Now, it’s low-rise jeans, flash mobs—even Lady Gaga’s return to pop music. 

The TikTok generation’s search for signs of economic strain has expanded to include, well, just about everything.

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