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Robinhood loves irrational Reddit traders. What happens when the music stops?

The likes of Robinhood built a monster by leveraging behavioural psychology. But the monster might turn back on them

Robinhood is among trading platforms that benefit from the the vast array of flaws we humans exhibit in our thinking
Robinhood is among trading platforms that benefit from the the vast array of flaws we humans exhibit in our thinking Photo: Getty Images

I hate to break it to you, but investors are not rational. In fact, they can be complete idiots.

Behavioural scientists have been documenting that stupidity for years. A growing mountain of research shows just how imperfect we are.

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