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Keep it simple, stupid

The best annual reports are short on colour and big on facts

One of the better annual reports ever produced was perhaps that published by property company Town & City following the UK banking crisis of 1974 to 1976.

Desperately in hock to the banks, Town & City's new management team, led by Jeffrey Sterling and Bruce McPhail, knew there was no point crowing over their company's achievements for the simple reason that there weren't any.

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