Just how can we be persuaded to give more to charity? One of the first steps is encouraging the wealthiest to be more generous, says a report by think tank New Philanthropy Capital.
The report, Ten Ways To Boost Giving, could not be more timely. The £81bn of departmental spending cuts announced by the government late last year has left the charity and arts sectors wincing - and it led to a flurry of speeches by ministers calling for the creation of a new generation of philanthropists.