Hedge Funds

The new hedge funds supermarket – what you need to know

The head of Willis Towers Watson's new investment platform wants to 'change how asset management works'

An Amazon fulfillment centre in Hemel Hempstead
An Amazon fulfillment centre in Hemel Hempstead Photo: Getty Images

Consulting group Willis Towers Watson is setting up a platform to help investors find hedge fund managers. Here is an explainer of what the project is all about.

What is it?
The Asset Management Exchange, known as AMX, is a "marketplace" that will let investors shop around for hedge fund managers. At present, small and medium-sized investors often strike individual deals with hedge fund managers, with varying degrees of success on terms and fees.

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