![Kristo Käärmann, CEO of Wise](https://s.wsj.net/public/resources/images/FN-AM730_fn_kaa_M_20210219123109.jpg)
TransferWise, one of the UK’s early fintech success stories, is shifting its focus towards digital banking in a move that will put it in direct competition with rival Revolut.
The fintech firm said on 19 February that it will rebrand the company as Wise, in a reflection of its growth past online international money transfers and towards a stronger digital banking-based business model.