Wealth Management

UBS’s Rob Karofsky on using AI to boost US wealth arm: ‘60% of our efforts are focused on productivity’

Swiss wealth giant is using AI to speed up admin tasks and generate prompts for advisers to have more ‘focused’ conversations with clients

UBS global wealth co-head Rob Karofsky says the wealth giant has made a ‘meaningful investment’ in technology, such as AI
UBS global wealth co-head Rob Karofsky says the wealth giant has made a ‘meaningful investment’ in technology, such as AI

UBS is ramping up its use of artificial intelligence as the Swiss wealth manager strives to make inroads in the US high net worth market.

Rob Karofsky, co-head of global wealth and president of UBS Americas, told Financial News that the wealth giant had made a “meaningful investment” in technology, including AI, as part of a three-year commitment to bolster its wealth franchise stateside and target more core affluent clients.

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