The Wall Street Journal

Unilever to Speed Up Sale of Food Brands, CEO Says

The company will seek to grow the business by focusing on its most profitable brands, such as Knorr and Hellmann

A U.K. Unilever factory. The new CEO expects to accelerate the company’s turnaround plans by selling a number of underperforming food brands.
A U.K. Unilever factory. The new CEO expects to accelerate the company’s turnaround plans by selling a number of underperforming food brands. Photo: Hollie Adams/Bloomberg News

Unilever’s new Chief Executive Officer Fernando Fernandez expects to accelerate the company’s turnaround plans by selling a number of underperforming brands in the food segment.

In a fireside chat with Barclays Head of Consumer Staples Warren Ackerman, published on Unilever’s website late Monday, the CEO said there are about 1 billion euros ($1.08 billion) of local brands in its foods Europe division that “don’t fit well” with the company’s portfolio.

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