The Wall Street Journal

WeWork Wants You to Know It’s a Grown-Up Real-Estate Firm Now

Work-to-party founder Adam Neumann liked to say he ran a tech company. WeWork’s new, postbankruptcy marketing chief is tasked with positioning the brand as an old-fashioned office space provider.

Petula Lucey and John Santora, WeWork's CMO and CEO, walking through the company's New York City headquarters.
Petula Lucey, WeWork’s marketing chief, and John Santora, its CEO, in the WeWork headquarters in New York City. Photo: Olga Ginzburg for WSJ

A new video for the workspace company WeWork delivers shot after shot of city skylines, gleaming glass buildings and meeting rooms filled with besuited, efficient-looking workers.

“WeWork is the platform that maximizes the efficiency of your real-estate strategy,” a voice-over says. There isn’t a beer tap in sight.

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