When you say Ferrari to an investment banker at the moment, you are likely to see him salivate at the thought of the company's IPO. But when you say Ferrari to the average man on the street, you are more likely to bring back the memory of Rubens Barrichello slowing down to allow team mate Michael Schumacher to win the Austrian Grand Prix in one of the most controversial moments of Formula One racing. The different brand image was not lost on one banker late for the recent investor relations meeting of Fiat, Ferrari's parent. 'Sorry,' he said. 'I was driving with Barrichello and we had to slow down.'