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Abrdn CEO defends turnaround plan: ‘Headwinds have been stronger than I anticipated’

Bird, who dubbed himself the 'reset guy' when he became Abrdn CEO in 2020, said the asset manager was better diversified than it was three years ago

Stephen Bird said Abrdn was now a 'modern investment company' following changes he had implemented
Stephen Bird said Abrdn was now a 'modern investment company' following changes he had implemented Photo: Hollie Adams/Getty Images

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Abrdn chief executive Stephen Bird has defended his three-year turnaround strategy for the asset manager, saying that some of the challenges he has encountered since taking the helm in September 2020 have been bigger than expected.

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