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Corporate bullying? Abrdn’s name change invited ridicule

If the asset manager was performing better, journalists wouldn’t be mocking its rebranding so much

Abrdn had fair warning it would be laughed at
Abrdn had fair warning it would be laughed at Photo: Getty Images

David Wighton is a columnist at Financial News

The attitude to corporate bullying has been transformed in recent years, with most employers taking a much tougher line on mistreatment in the workplace. And quite right too.

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