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Abrdn’s CEO is paying the price for overpromising

Stephen Bird's over-ambitious target for cost-cutting has only added to the fund house's woes

Hundreds of jobs are on the block, but investors still aren't satisfied
Hundreds of jobs are on the block, but investors still aren't satisfied Photo: Hollie Adams/Getty Images

David Wighton is a columnist for Financial News

Seven years after the spectacularly unsuccessful merger of Standard Life and Aberdeen Asset Management, the new top team is still trying to get to grips with the group’s high costs.

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