Mark Serocold knows what wealthy European investors want. The head of Ares Wealth Management Solutions for Emea, he has been tasked with raising the profile of the $546bn alternatives giant in high net worth hot spots such as the UK, Italy and Switzerland.

Ares’ wealth business has amassed $44bn since its inception in 2021 — less than a fifth of rival Blackstone’s $279bn of private wealth assets. However, it has ambitions to manage $100bn globally on behalf of rich individuals by 2028.