![Buyside: FN imagines a coat of arms for the investment industry](https://assets.fnlondon.com/2016/10/IMG013393_full4x3.jpg)
Two former fund management executives are attempting to tap into an ancient tradition by launching a guild for investment managers.
The City's guilds were set up in the Middle Ages as regulators-cum-trade-unions for ancient trades such as stonemasons and cobblers, but new ones are being set up to reflect the modern world. Once established, they can apply to The City's Court of Aldermen to become livery companies.