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Big Tech promised to reinvent banking: it hasn’t

Google and Apple have had to enlist Citi and Goldman Sachs to provide new financial products — that shows banking is not as easy as it seems

Apple CEO Tim Cook announces the launch of Apple Card in March
Apple CEO Tim Cook announces the launch of Apple Card in March Photo: Getty Images

Google will soon offer checking accounts, the Wall Street Journalreported earlier this month. For parent Alphabet, that’s the most exciting venture since drone-based delivery. Or balloon-based broadband. Or kite-based wind power.

To get off the ground with its version of the centuries-old financial product, Alphabet won’t need gliders, zeppelins, or rockets. It will just need a centuries-old bank. Citigroup will handle the financial plumbing and branding. To keep things folksy, the credit union at Stanford University will pitch in.

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