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Bitcoin scam ads run rampant as UK watchdogs battle marketing fraud

ASA ups alerts over suspicious crypto marketing as regulators attempt to tackle harmful adverts

Images of celebrities like Tesla CEO Elon Musk are often used in bitcoin scams
Images of celebrities like Tesla CEO Elon Musk are often used in bitcoin scams Photo: Liesa Johannssen-Koppitz/Getty Images

Bitcoin is the most popular way for online scammers to target Brits with fraudulent marketing, exclusive new figures show.

Approximately 95% of alerts sent by the UK’s Advertising Standards Authority to major digital advertising and social media platforms such as Facebook and Google have been related to bitcoin scams, the watchdog told Financial News.

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