The world’s largest asset manager says the augmented reality technology being explored by firms like Meta, previously branded Facebook, is something that all businesses “will have to embrace”.

In a 27 January note, co-chief investment officer for BlackRock Fundamental Equities Nigel Bolton backed so-called 'Web 3' platforms that are seeing companies in sectors from crypto and e-commerce to consumer goods invest in developing their own metaverse-related solutions.