Brand names topple rivals in ‘fitness rankings’

The second annual HEC-Dow Jones Private Equity Fitness Ranking assesses the world’s top buyout firms based on their competitive conditioning

Investors face a headache over the next year when it comes to choosing between the plethora of private equity firms hitting the fundraising trail.

The problem is exacerbated by the lack of directly comparable data between firms and the fact that the data is all historical.

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