ESG

Brown Advisory ditches ‘ESG’ from fund marketing amid green investing backlash

Polarising label no longer appears in factsheets for certain sustainable strategies

Baltimore-headquartered firm is the latest to roll  back some green claims
Baltimore-headquartered firm is the latest to roll back some green claims Photo: Getty Images

US investment house Brown Advisory has removed the phrase ‘ESG’ from some of its marketing materials, as a political backlash in the US has prompted firms to reconsider how they package green investing strategies. 

The three-letter initialism was previously used to describe fund objectives and screening processes for several of the Baltimore-headquartered firm’s sustainable strategies, according to 2023 factsheets seen by Financial News.

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