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Cboe says bye bye to Bats brand

New owners stamp corporate identity on Europe's largest equities exchange

Cboe says bye bye to Bats brand

The new owner of the largest equities exchange in Europe has ditched one of the best-known brands in trading.

CBOE Holdings, the owner of the Chicago Board Options Exchange, said in a statement that Bats Europe will now be called Cboe Europe Equities.

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