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Investment Banking

Credit Suisse needs to do more than revive an old brand if it wants to win again

Shareholders are crying out for decisive action as the Swiss lender prepares to refocus

Being bold could be the only thing to save Credit Suisse from another failed overhaul
Being bold could be the only thing to save Credit Suisse from another failed overhaul Photo: Fabrice Coffrini/Getty Images

David Wighton is a columnist for Financial News

Old investment banking brands tend to live on long after they have been airbrushed from the corporate identity. At least the good ones do.

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