Apple has been at the forefront of technological innovation for decades but it announced in its first quarter earnings in April that it was considering a new frontier – tapping the bond markets. A week later, it set a world record for a corporate bond, raising $17bn.
Jonny Fine, head of investment-grade syndicate at Goldman Sachs, who worked on the deal, said: "This deal broke the record for the number of records broken in a single deal."