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ECB hopes to win over private equity as stake sales for The Hundred get into full swing

The sale officially kicks off this week following several weeks of showcasing the sport to global buyout shops

Live music, DJs and bright visuals have attracted more families and children to the sport
Live music, DJs and bright visuals have attracted more families and children to the sport Photo: ECB/Getty Images

Buyout shops with an appetite for sports investing have recently been focused on America’s National Football League, where owners have just voted to approve a measure that would allow private equity funds to buy stakes.

But in the UK, dealmakers are focused on another major sports sale.

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