London-based private equity firm Electra Partners has rebranded itself as Epiris just weeks after it lost its largest investor Electra Private Equity.
The name change, which reflects "its future and its independence from Electra Private Equity", is a combination of 'EP', Electra Partners' initials, and 'Iris', Electra's daughter in Greek mythology, managing partner Alex Fortescue said in a statement.