People

Engaging on race? You’ve got to do more than add a hashtag

Nike and Ben & Jerry’s public statements have become emblematic of how some companies have sought to engage their staff and customers on race and inequality

Friday 5 June 2020 at 13:05

Engaging on race? You’ve got to do more than add a hashtag
Photo: Getty Images

“Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent.”

The white words flash across a black screen. A sombre piano plays in the background. Alongside the tweet, Nike says: “Let’s all be part of the change.”