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Engaging on race? You’ve got to do more than add a hashtag

Nike and Ben & Jerry’s public statements have become emblematic of how some companies have sought to engage their staff and customers on race and inequality

Engaging on race? You’ve got to do more than add a hashtag
Photo: Getty Images

“Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent.”

The white words flash across a black screen. A sombre piano plays in the background. Alongside the tweet, Nike says: “Let’s all be part of the change.”

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