Equiduct Trading, the company that tried and failed to challenge EuropeâÂÂs largest exchanges, knows more than most about the difficulties of taking market share from incumbent bourses. Despite its setbacks, it aims to enter the market again in July, when it launches a system it claims is guaranteed to give customers best prices for stock.
Investment banks and a new breed of tech-savvy trading systems, known as multi-lateral trading facilities, have been quick to predict tough times ahead for Europeâs largest exchanges since the introduction of Mifid, the European Commission reforms that outlawed rules requiring trading companies to use exchanges, in November last year.
