In language, culture, history and politics, the Nordic states share a lot. They are increasingly becoming a single competitive corporate market, a microcosm of the ideas behind the European Union. But, alongside this corporate consolidation, the differences in attitudes to the European Union, and particularly the euro, are becoming greater.

Each of the Nordic states has a different policy towards the European Union and the euro. Norway has said no to both the European Union (EU) and the euro, while Finland has says yes to both. Sweden has says yes to the EU and yes in principle to the euro, while Denmark, an EU member for nearly 30 years, has firmly rejected the euro in a referendum even though the Danish kroner is pegged to the euro.