A group of high-profile asset management veterans, including Ashcourt Holding founders John Morton and Rod Gentry, and chairman of Aberdeen Asset Management George Robb, have launched a wealth management boutique which they claim will differentiate itself from competition by not taking a “cookie cutter” approach to private client investment portfolios.

Morton, Gentry and Robb, now respectively founder, chief executive and chairman of the new firm, European Wealth Management Group, said their objective is to build assets under management of £1bn in three years and £3bn in five years.