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Fintech

FCA to warn investors of cryptocurrency risks in £11m marketing campaign

Watchdog looks to fight the rise of influencer culture plugging high-risk investments

Previous FCA marketing campaigns have been fronted by celebrities like Terminator actor Arnold Schwarzenegger and football pundit Clive Tyldesley
Previous FCA marketing campaigns have been fronted by celebrities like Terminator actor Arnold Schwarzenegger and football pundit Clive Tyldesley Photo: FCA

The Financial Conduct Authority is spending £11m on a digital marketing campaign to warn investors over the risks of putting their money into cryptocurrency.

Speaking as the regulator launched its new business plan on 15 July, chief executive Nikhil Rathi said that the FCA remained concerned over how many investors — particularly those falling into younger and ethnic minority demographics — were ploughing savings into asset classes that could potentially leave them penniless.

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