Establishing a career in financial services requires a huge investment of time, effort and money in acquiring your education, experience and contacts. To make your career progress easier, don’t neglect how you package that expertise.

Jeff Bezos, the founder of Amazon, has described personal brand as "what people say about you when you are not in the room". If this is true, then it begs the question: how can you manage your brand when you can't control what people think about you? The answer is to consider how you come across to other people and what you can do to shape their perception of you. Appearance is an important part of this.