There are, undoubtedly, many cities in Europe that are excellent places to start a fintech company. But there can be no dispute: none is better than London.

For any financial technology company, London offers the enormous advantages that arise from the city's position as one of the world's great financial centres. It has the highest concentration of global financial institutions in the world, giving new entrants immediate connectivity to everything they need to flourish - access to finance and high-quality talent, as well as a world-class financial infrastructure.