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Fund investors can't get no satisfaction

Mutual funds and ETFs have given investors more choices and control over their investing destiny

Did you hear about the new mutual fund store that just opened?

It's a place where investors can go to select a fund. At the entrance are instructions for how the store operates. There is a sign that says: "You may visit this store only once. There are six floors and the quality of the funds increase as you ascend the flights. You can choose any fund from any floor or can go up to the next floor, but you can't go down a floor except to exit the building."

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