Global X Management and JP Morgan Chase this week will together launch a pair of exchange-traded funds that seek to compete in the fast-growing market for managed ETF portfolios.

Developers of the Global X/JPMorgan US Sector Rotator Index ETF and the Global X/JPMorgan Efficiente Index ETF, due to list on the NYSE Arca exchange on Thursday, have their sights set on the roughly $100 billion industry currently dominated by F-Squared Investments, Charles Schwab's Windhaven Investment Management and Good Harbor Financial.