News

Law

Asset Management

Investment Banking

Wealth

Hedge Funds

People

Newsletters

Events

Lists

Investment Banking

Goldman Sachs and Morgan Stanley reinvent themselves

The banking giants turn to more basic banking businesses of deposits and loans for the middle class

Goldman Sachs and Morgan Stanley reinvent themselves
Photo: iStockPhoto

In the darkest days of the financial crisis, Goldman Sachs and Morgan Stanley became bank-holding companies to shore up confidence and gain the implicit backing of the Federal Reserve.

But few believed the Wall Street powerhouses would fundamentally change-that they would don the banking cloak until their trading and investment banking businesses came roaring back.

WSJ Logo