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Goldman’s new name to beckon consumers: Marcus

Single-name branding serves as homage to bank’s founder

Goldman’s new name to beckon consumers: Marcus
Photo: FN Montage

Goldman Sachs's new consumer-lending arm has a first name: Marcus.

It is a homage to the bank's founder, Marcus Goldman, who launched a fledgling securities firm after emigrating from Germany in 1848, a person familiar with the matter said.

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