Goldman Sachs's new consumer-lending arm has a first name: Marcus.
It is a homage to the bank's founder, Marcus Goldman, who launched a fledgling securities firm after emigrating from Germany in 1848, a person familiar with the matter said.
Investment Banking
Goldman’s new name to beckon consumers: Marcus
Single-name branding serves as homage to bank’s founder
Goldman Sachs's new consumer-lending arm has a first name: Marcus.
It is a homage to the bank's founder, Marcus Goldman, who launched a fledgling securities firm after emigrating from Germany in 1848, a person familiar with the matter said.