US-listed food delivery company Domino's Pizza is set to agree a groundbreaking debt package in a bid to stay public by using private equity financing techniques.

Domino's will borrow $1.85bn (€1.4bn) by effectively securitising its brand name. This will replace the existing $274m of debt and take its borrowing to about seven times its 2006 earnings before interest, tax, depreciation and amortisation.