![Many investors believe that ESG efforts are little more than PR](https://assets.fnlondon.com/2016/01/IMG009380_full4x3.jpg)
The adoption of green investment criteria by investors has been described as “slow” by a comprehensive buyside survey, flying in the face of recent headline-grabbing industry initiatives.
Almost two-thirds, some 64%, of institutional investors polled by Natixis Global Asset Management in its annual survey said environmental, social and corporate governance measures offered by fund managers were "primarily a PR tool".