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It takes star power to make backers open their wallets

Comment: There are many different routes to funding your boutique, but it's tough if you don't have name recognition

It takes star power to make backers open their wallets
Photo: iStockPhoto

Contrary to popular opinion, it is quite possible to raise finance to start a boutique, even in worsening market conditions. But only rock stars need apply.

Backers are offering relatively generous terms to cover the costs of increasingly onerous regulatory requirements, but only if they believe in the talent they're bankrolling.

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