German conglomerate JAB Holding Company has promoted Joachim Creus and David Bell to senior partners.

In a 31 March press release, the Luxembourg-headquartered firm, which has controlling stakes in UK sandwich shop franchise chain Pret A Manger and US doughnut company and coffeehouse chain Krispy Kreme, said Creus and Bell would start their newly created roles immediately. They will report to managing partner and chief executive Olivier Goudet.