Jessops, the UK photo retailer, has priced its planned initial public offering at 185p to 220p to give a market capitalisation of between £173m (€249.4m) and £189m. The firm is due to start unconditional dealing on October 29.

NM Rothschild is sponsor, ABN Amro Rothschild is bookrunner and Hoare Govett is corporate broker for the IPO.